Alexander Krautz, Putbuser Weg 14, 01109 Dresden, Tel.: 0351-811 65 93, Fax : 0351-811 65 94, E-Mail:

1. Scope of application and legal basis

(1) This data protection declaration informs you about the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and content connected to it.

(2) With regard to the terms used, such as “personal data” or their “processing”, we refer to the definitions from Art. 4 of the General Data Protection Regulation (DS-GVO).

(3) The term “user” includes all categories of persons affected by the data processing. They include our business partners, customers, interested parties and other visitors to our online offering.

(4) The personal data of users processed within the scope of this online offer includes the following

  • Inventory data (e.g. names and addresses of customers),
  • Contact data (e.g. e-mail address, telephone number),
  • Contract data (e.g. services used),
  • Usage data (e.g. web pages visited on our online offer, interest in our services),
  • Content data (e.g. entries in the contact form) as well as
  • Technical data (e.g. IP addresses, device information)

(5) The processing of users’ personal data is carried out in particular for the following purposes:

  • Provision of the online offer, its contents and functions,
  • Provision of our contractual performance and services,
  • Customer care,
  • Responding to contact requests and communicating with users,
  • Marketing and
  • Security of the online offer.

(6) We process users’ personal data only in compliance with the relevant data protection provisions. This means that the users’ data is only processed if a legal permission exists. In particular, this is the case if the data processing is necessary for the fulfillment of our contractual services (e.g., for the processing of orders and purchase orders) and our online services, or is required by law, or if the users have given their consent, or if it is based on our legitimate interests. Legitimate interests include the analysis, optimization, security as well as the economic operation of our online services.

(7) We point out that the legal basis for the consents is Art. 6 para. 1 p. 1 lit. a) and Art. 7 DS-GVO, the legal basis for the processing for the fulfillment of our services and implementation of contractual measures is Art. 6 para. 1 p. 1 lit. b) DS-GVO, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 p. 1 lit. c) DS-GVO and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 p. 1 lit. f) DS-GVO.

2. Security measures

(1) We shall take appropriate technical and organizational measures to ensure a level of protection appropriate to the risk in accordance with Article 32 DSGVO, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons. This is intended to protect the data we process, in particular against accidental or intentional manipulation, loss, deletion or unauthorized access by third parties. The security measures also include the encrypted transmission of data between your browser and our server.

(2) In addition, we have established procedures to ensure the exercise of data subject rights, the deletion of data and a response to the compromise of data.

3. Transfer of data to third parties and third-party providers

(1) If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this shall only be done on the basis of legal permission. This applies, for example, in the case of a transfer of data pursuant to Art. 6 (1) p. 1 lit. b) DS-GVO to third parties, if this is necessary for the performance of the contract (e.g. for the purpose of performing shuttle services to the shuttle service provider), if you have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

(2) Furthermore, if we process data in a third country (i.e. outside the European Union or the European Economic Area) or if this occurs in the context of the use of third-party services or the disclosure or transfer of data to third parties, this will only occur if the special requirements of Art. 44 et seq. DS-GVO are present. This means that the processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA by the “Privacy Shield”) or in compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).

(3) If we commission third parties with the processing of data on the basis of a so-called “order processing agreement”, this is done on the basis of Art. 28 DS-GVO.

4. Collection of access data and log files

  • (1) We collect data on each access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Art. 6 (1) f) DS-GVO. This data is technically necessary to display the respective website to you and to ensure stability and security. The access data includes the IP address of the requesting computer, date and time of access, name and URL of the accessed file, website from which the access is made (referrer URL), browser used and, if applicable, the operating system of the user’s computer and the name of the requesting access provider.
  • (2) The log file information is created in anonymous form and stored for the evaluation of system security and stability as well as for security reasons (e.g. to clarify any abuse or fraud) for a maximum period of 90 days and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the final clarification of the respective incident.
  • (3) In addition, we use cookies and analysis services when you visit our website. You can find more detailed explanations of this in sections 9-11 of this data protection declaration.

5. Provision of contractual services

We process inventory data, contact data, contract data and content data for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6 para. 1 p. 1 lit. b) DS-GVO. The entries marked as mandatory in online forms are required for the conclusion of the contract.

6. Contact

When contacting us by e-mail, the user’s details (e-mail address, name and telephone number, if applicable, as well as the content) are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 (1) p. 1 lit. b) DS-GVO.

7. Newsletter

1) With the following instructions, we inform you about the contents of our newsletter as well as the registration and dispatch procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the described procedures.

(2) We send newsletters by e-mail with promotional information only with the consent of the recipients or a legal permission. Our newsletters contain information about our products and services, promotions and our company.

(3) Registration for our newsletter takes place in a so-called double opt-in process. This means that after registration you will receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. The purpose of the procedure is to be able to prove your registration and, if necessary, to clarify any misuse of your personal data. This is done on the basis of Art. 6 para. 1 lit. f) DS-GVO.

(4) Newsletter2Go is used as the newsletter software. Your data is thereby transmitted to Newsletter2Go GmbH. Newsletter2Go is prohibited from selling your data and using it for purposes other than sending newsletters. Newsletter2Go is a German, certified provider, which was selected in accordance with the requirements of the General Data Protection Regulation and the Federal Data Protection Act. You can find more information here: Privacy Policy

(5) To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to provide a name for the purpose of personal address in the newsletter.

(6) Our newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is not our intention to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

(7) The sending of the newsletter and the measurement of success are based on the consent of the recipients pursuant to Art. 6 para. 1 p. 1 lit. a), Art. 7 DS-GVO in conjunction with § 7 para. 2 No. 3 UWG.

(8) You can revoke your consent to receive our newsletter at any time. You will find a link to exercise your right of revocation at the end of each newsletter. If users have only registered for the newsletter and cancelled this registration, their personal data will be deleted.

8. Cookies

(1) We use the technology of cookies for our online offer. Cookies are small text files that are stored on your terminal device associated with the browser you are using and through which the body that sets the cookie (in this case by us) receives certain information. Cookies cannot execute programs or transfer viruses to your computer. They serve to make the Internet offer as a whole more user-friendly and effective

(2) We use transient and persistent cookies. Transient cookies are automatically deleted when you close the browser. These include, in particular, session cookies. These store a so-called session ID, with which various requests of your browser can be assigned to the common session. This allows your terminal device to be recognized when you return to our website. Session cookies are deleted when you close the browser. Persistent cookies are stored on your terminal device between browser sessions so that your interests or actions can be stored across multiple websites. Persistent cookies are automatically deleted after a specified duration. We do not use our own persistent cookies. However, this is done via the tools used for range measurement and marketing purposes, about which users are informed separately in the course of this privacy policy, see the following clauses 9-11. In addition, we use a cookie to store the user decision when confirming the cookie banner, which, however, is not deleted unless the user initiates this.

(3) You can delete cookies in the security settings of your browser at any time. You can also configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies. We would like to point out that you may then not be able to use all functions of our online offer.

(4) You can object to the use of cookies used for reach measurement and advertising purposes via the Network Advertising Initiative deactivation page( and additionally via the US website( or the European website(

9. Google Analytics

(1) We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Article 6 (1) f) DS-GVO) Google Analytics, a web analytics service provided by Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there. Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(

(2) Google will use this information on our behalf for the purpose of evaluating the use of our online offer by users, compiling reports on the activities within this online offer and providing us with other services relating to the use of this online offer and internet usage. In doing so, pseudonymous usage profiles of the users can be created from the processed data.

(3) We use Google Analytics to display the ads placed within Google’s advertising services and those of its partners only to users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Google (so-called “Remarketing Audiences” or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also want to ensure that our ads correspond to the potential interest of users.

(4) We only use Google Analytics with IP anonymization activated. This means that the IP address of users is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

(5) The IP address transmitted by the user’s browser is not merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link:

Click here to disable Google Analytics

(6) For more information about Google’s data use, settings and opt-out options, please visit Google’s websites: https: // (“Data use by Google when you use our partners’ websites or apps“), (“Data use for advertising purposes”), (“Manage information Google uses to serve ads to you”).

10. Google AdWords Conversion

(1) We use on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DS-GVO) the online advertising program “Google AdWords” and in this context the conversion tracking (visit action evaluation) of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”). Google is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(

(2) When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked across AdWords customers’ websites. The information obtained with the help of the conversion cookie is used to create conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

(3) You can prevent participation in this tracking process in various ways. First of all, this is possible by setting your browser software accordingly. In particular, the suppression of third-party cookies will result in you not receiving ads from third-party providers. Furthermore, it is possible to deactivate cookies for conversion tracking by setting your browser to block cookies from the domain “”,, whereby this setting is deleted when you delete your cookies. In addition, you can disable interest-based ads from the providers that are part of the “About Ads” self-regulatory campaign using the link, with this setting being deleted when you delete your cookies. Finally, in your Firefox, Internetexplorer or Google Chrome browsers, you can permanently deactivate tracking using the link We would like to point out that in this case you may not be able to use all functions of this offer in full.

(6) Further information on data protection at Google can be found here: and

11. Jetpack (WordPress Stats)

(1) On the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) p. 1 lit. f) DS-GVO), we use the plugin Jetpack (here the sub-function “WordPress Stats”), which embeds a tool for statistical analysis of visitor traffic and is provided by Automattic, Inc. 132 Hawthorne Street San Francisco, CA 94107, USA. Jetpack uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. Automattic is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law(

(2) The information generated by the cookie about your use of this website is stored on a server in the USA. In the process, usage profiles of the users can be created from the processed data, whereby these are only used for analysis purposes and not for advertising purposes. For more information, please refer to the privacy statements of Automattic: and notes on Jetpack cookies:

12. Integration of YouTube videos

(1) We have integrated YouTube videos into our online offer, which are stored on and can be played directly from our website. These are all integrated in “extended data protection mode”, i.e. no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in paragraph 2 be transmitted. We have no influence on this data transmission.

(2) By visiting the website, YouTube receives the information that you have accessed the corresponding sub-page of our website. In addition, the data mentioned inparagraph 4 of this declaration are transmitted. This occurs regardless of whether YouTube provides a user account via which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

(3) For more information on the purpose and scope of data collection and its processing by YouTube, please refer to the privacy policy. There you will also find further information on your rights and setting options to protect your privacy: Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield,

13. Integration of third-party services and content

(1) Within our online offer, we use content or service offers of third-party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) p. 1 lit. f) DS-GVO) in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as “content”). This always requires that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content.

(2) The following presentation provides an overview of third-party providers and their content along with links to their data protection statements, which contain further information on the processing of data and, in some cases, options for objection (so-called opt-out):

(a) Maps provided by the “Google Maps” service of the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy:, Opt-Out:

b) Functions of the Google+ service: These functions are offered by the third-party provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you are logged in to your Google+ account, you can link the content of our pages to your Google+ profile by clicking on the Google+ button. This allows Google to associate the visit to our pages with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Google+. Privacy policy:, Opt-Out:

14. Your rights

(1) Users have the right, upon request and free of charge, to receive information about the personal data that we process about them.

(2) Furthermore, users have the right to correct inaccurate data, restrict processing and delete their personal data, if applicable the right to data portability and, in the event of the assumption of unlawful data processing, the right to file a complaint with the competent supervisory authority.

(3) Likewise, users may revoke consents with effect for the future.

15. Deletion of data

(1) The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the user data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for reasons of commercial or tax law.

(2) According to legal requirements, data is stored for 6 years in accordance with § 257 para. 1 HGB (e.g. for commercial and business letters) and for 10 years in accordance with § 147 para. 1 AO (e.g. for commercial books and accounting records)

16. Right of objection

Users may object to the future processing of their personal data in accordance with the legal requirements at any time. The objection can be made in particular against processing for direct advertising purposes.

17. Changes to the privacy policy

Users are requested to inform themselves regularly about the content of our data protection declaration. We adapt the data protection declaration as soon as the changes in the data processing carried out by us or changed legal regulations make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.

18. Facebook Custom Audience

We use the Facebook Custom Audience service of the company Facebook Ireland Limited, 4 Grand Canal Square, 2 Dublin, Ireland, email:, website: http: // on our site. The processing also takes place in a third country for which there is no Commission adequacy decision. Therefore, the usual level of protection for the GDPR cannot be guaranteed for the transfer, as it cannot be ruled out that in the third country, e.g. authorities can access the collected data.
The legal basis for the transmission of personal data is your consent pursuant to Art. 6 (1) a DSGVO or Art. 9 (2) a DSGVO, which you have given on our website.
Facebook Custom Audience is an advertising tool of the company Facebook, with which targeted advertising campaigns can be made to page visitors.
You can revoke your consent at any time. You can find more information about revoking your consent either with the consent itself or at the end of this privacy policy.
For more information on the handling of transferred data, please refer to the provider’s privacy policy at
The provider also offers an opt-out option at

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